Lemonis & His 20 U.S. Franchising Markets
Posted by estiator at 20 July, at 21 : 43 PM Print
LINCOLNSHIRE, IL- The Simple Greek and entrepreneur Marcus Lemonis announced that they are bringing their new, fast casual restaurant concept to 20 major metro markets. The chain currently consists of four locations; three locations throughout the greater Pittsburgh, PA, area, and its newest facility in the Chicago suburb of Highland Park, IL. There are 53 franchises slated to open within the next few months in conjunction with the 20 market expansion.
“Coming from a Greek family, I am particularly excited to expand The Simple Greek dining experience across the country and give our customers convenient access to delicious and healthy food with reasonable prices,” said Lemonis. “We look forward to meeting customers when we open our doors for the first time in each new city, and to have them sample our wonderful authentic food.”
Lemonis’ relationship with the restaurant began when the My Big Fat Greek Gyro Pittsburgh chain was featured on his hit CNBC reality series, The Profit, where Lemonis turns around struggling businesses and buys an ownership stake in the companies. As a result of the new partnership, the owners became more hands-on with their franchises, and together they rebranded the chain as The Simple Greek, featuring an open assembly line model for gyros, salads and plentiful sides. All locations underwent extensive renovations to refresh the storefronts and interior while developing a new friendly and modernized sit-down eating area for customers. In addition, the restaurant is home to a new revolutionary sweet and savory Greek yogurt bar, where consumers can select their own toppings such as honey, figs, walnuts and other options.
“We are actively reviewing franchise applications, identifying growth opportunities and seeking out future markets for expansion,” says Samuel Lundy, Vice President of Food & Hospitality. “We have received an overwhelming amount of inquiries over the past year in regards to bringing the brand to new communities. We have hired a management team to work on specific roles within the organization to help bring these locations to life, and we are all truly excited to build something special.”
The Simple Greek is redefining the traditional Greek restaurant with an interactive concept that combines premium ingredients, open kitchens and Greek atmosphere in a fast casual setting. All meats and ingredients are prepared daily to ensure the highest level of quality and freshness. Their interactive ordering process allows the customer to ask questions about the food while being able to see the fresh, handmade dishes being prepared right in front of them. For more information, or if you are interested in franchising, please visit www.thesimplegreek.com.
